4+1 Months


Weekdays / Weekend

Mid-August 2025

Online, Offline & Hybrid Classes
Key Highlights of Our Certified & Advanced Digital Marketing Course in Kolkata
Essential Topics to Accelerate Your Digital Marketing TrainingExplore marketing fundamentals, consumer insights, and brand building using modern frameworks.
- Customer Segmentation & Funnel Strategy
- STP, PESTEL, and Porter's 5 Forces Application
- Consumer Decision-Making and Insight Mining
- Brand Equity and Persona Development
- Marketing Communication and AI Trends


Understand the digital marketing funnel, key channels, and how to measure performance effectively.
- Digital Funnel and ZMOT Model
- Digital Marketing Channel Mix (Paid, Owned, Earned)
- Media Planning and Budget Allocation
- Communication Framework for Campaigns
- Key Metrics and Analytics Tools



Learn how to design conversion-focused websites with strong UX and SEO fundamentals.
- Web Presence Strategy and Platforms
- Web Design Types and Information Architecture
- SEO Elements in Design and Content
- UX Principles and Navigation Planning
- Visual Design and Brand Aesthetics




Master strategies for social growth, paid ads, ROI tracking, and influencer marketing.
- Social Media Strategy Development
- Paid Advertising Across Platforms
- Influencer & Short-form Content Marketing
- Social Media Listening & Engagement
- ROI Measurement and Campaign Analysis




Craft high-quality, SEO-focused content to educate, engage, and convert your audience.
- Creating a Strategic Content Plan
- Multi-format Content Creation (Blogs, Videos, Reels)
- SEO Content and Topic Clustering
- Content Distribution and Promotion
- Managing Content Teams & Ethics


Learn how to get your website to rank higher with technical, content, and local SEO strategies.
- Keyword Strategy and Planning
- Content and Technical SEO Audits
- Domain Authority & Link Building
- Video, Voice & Vernacular SEO
- SEO Performance Tracking Tools



Create, manage, and optimize Google Ads campaigns with precision and measurable results.
- Google Ads Account & Campaign Setup
- Ad Scheduling, Targeting & Bidding
- Ad Copywriting & Extensions
- Conversion Tracking & Attribution
- Key Metrics and Campaign Optimisation




Build visually engaging ad creatives and manage performance-driven display ad campaigns.
- Creative Strategy & Ad Formats
- Audience Targeting and Retargeting
- Media Buying and Programmatic Ads
- Measuring Display Campaign Success
- Tools for Display Campaign Management

Build effective email campaigns with list segmentation, automation, and performance tracking.
- Email Strategy and Goal Setting
- Building and Segmenting Lists
- Drip Campaigns and Lead Nurturing
- Email Design, Copy & Delivery Optimisation
- Performance Tracking and A/B Testing


Leverage AI tools to generate high-quality text, audio, video, and images with speed and scale.
- AI Tools for Text, Video, Audio, Images
- Workflow for Generative Content
- Ethics in AI Content Creation
- Intellectual Property & Copyright Issues
- AI-Powered Editing and Optimization

Use Gen AI to personalize marketing campaigns with precision using advanced prompt techniques.
- Gen AI Basics and Marketing Use Cases
- Building Personalized Campaigns
- Prompt Crafting for Text/Image/Video
- AI Content Testing & Optimisation
- Data-driven Personalisation in Campaigns


Track user behavior and campaign success using Google Analytics and Looker Studio.
- GA4 Setup and User Tracking
- Sessions, Events, Funnels Explained
- Reporting and Dashboarding in GA4
- Funnel & Path Exploration in GA4
- Looker Studio for Visual Reporting


Build a successful freelance career with personal branding and client acquisition strategies.
- Finding Your Niche and Building Portfolio
- Personal Branding and Positioning
- Outreach and Client Communication
- Tools for Freelancers
- Managing Projects and Pricing




Ace your digital marketing interviews with tailored question sets across every skill.
- SEO and SEM Interview Prep
- Social Media Strategy & Ads
- Content and Email Marketing
- Data & Analytics-Based Questions
- Personal Branding & Freelancing


Download Full Course Brochure
Digital Marketing Tools You’ll Master in Our Advanced Certified Course
Gain practical skills with top AI tools in our digital marketing course — boost your career with real-world experience.

Tools and Technologies
Why Choose TICE for Digital Marketing Training
Turn your potential into performance with practical learning, expert mentoring, and career-driven outcomes.
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Industry-led training, not just theory
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Job-ready modules aligned with real roles
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Career support with placement assistance
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Regular doubt-clearing and mentor check-ins
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Flexible EMI options for accessible learning
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100% live sessions — no pre-recorded videos
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Real-world industry projects from Arobit
Your Placement Journey at TICE
At TICE, your career is our focus. Our dedicated placement team ensures you are not just course-ready, but fully prepared to step into real-world opportunities with confidence.
- ✅ 100% Job Assistance
- 💼 Real Client Projects
- 🌐 Industry-Relevant Skills
- Complete the course and clear your assessment
- Build your resume with expert guidance
- Attend mock interviews with feedback
- Earn bonus certifications for your profile
- Register on the TICE job portal platform
- Apply to verified job and internship posts
- Appear for interviews scheduled by us
- Gain real exposure and secure your role
- Stay connected through lifetime support
Talk to your career advisor to discuss your career goals
Over the Years, Our Students Have Been Placed by the Best Marketing and Advertising Agencies
Meet Alumni Who Showed Their Trust on TICE and Transformed into
Industry Experts

Years of Experience

Transforming Careers Through Industry Training Programs
TICE (The Institute of Career Excellence), powered by Arobit Business Solutions Pvt. Ltd., bridges the gap between academia and corporate expectations. Our industry-specific programs, tailored to market demands, equip individuals with practical skills for successful careers across various sectors.

- Emphasis on practical skill building
- Career-centric learning approach
- Trainings conducted by industry practitioners
- Digitally equipped classroom
- Assured placement assistance
- Community-based learning
Short-Term Digital Marketing Courses

Digital Ads Management Course
- Duration :
3 Months
- Session :
Theory & Practical 2:1
- Weekly :
2 Classes

Social Media Marketing Course
- Duration :
3 Months
- Session :
Theory & Practical 2:1
- Weekly :
2 Classes

Search Engine Optimization Course
- Duration :
3 Months
- Session :
Theory & Practical 2:1
- Weekly :
2 Classes
Identify the Ideal Digital Marketing Job Role Based on Your StrengthsBegin Your Journey to the Ideal Digital Marketing Career with Confidence
Get Industry-Recognized Digital Marketing Certification from the Best Institute in Kolkata
By the end of the course, you will
- Run real-world digital campaigns
- Build a personal portfolio of live projects
- Confidently pitch, plan, and manage brand campaigns
- Understand what works in the Indian digital market
- Crack internships and jobs with placement support



Your Questions Answered: Course FAQs
Clear and Concise Answers to Your Most Common Course QuestionsInsights & Trends: Your Gateway to Industry Knowledge Stay updated with expert articles, insights, and the latest trends shaping the future of the industry, curated just for you

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