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AI Based Accelerated Digital Marketing Certification Program

Best DIGITAL MARKETING COURSE IN KOLKATA POWERED BY upGrad

Experience upGrad’s industry-certified courses in an offline classroom environment, conducted by TICE with hands-on, guided training

  • Industry-Curated, Job-Ready Curriculum

  • Real Client Projects & AI Marketing Tools

  • Mentorship by Top Digital Professionals

  • Dual Certification (TICE + upGrad)

  • Placement Support & Mock Interviews

  • LinkedIn & Resume Building

Book your trial session

Worth
₹499
, for FREE
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Not a Job Application

Check Seat Availability

Talk to our career experts
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Course Duration

4+1 Months

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Batches

Weekdays / Weekend

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Next Batch Starts

Mid-August 2025

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Learning Modes

Online, Offline & Hybrid Classes

Step into the World of Endless Opportunities with TICE

Watch how our Best Digital Marketing Courses prepares you for real-world challenges.

Key Highlights of Our Certified & Advanced Digital Marketing Course in Kolkata

Essential Topics to Accelerate Your Digital Marketing Training
Foundations of Digital Marketing

Explore marketing fundamentals, consumer insights, and brand building using modern frameworks.

Topics covered
  • Customer Segmentation & Funnel Strategy
  • STP, PESTEL, and Porter's 5 Forces Application
  • Consumer Decision-Making and Insight Mining
  • Brand Equity and Persona Development
  • Marketing Communication and AI Trends
Case Studies and Tools
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Digital Channels & Metrics

Understand the digital marketing funnel, key channels, and how to measure performance effectively.

Topics covered
  • Digital Funnel and ZMOT Model
  • Digital Marketing Channel Mix (Paid, Owned, Earned)
  • Media Planning and Budget Allocation
  • Communication Framework for Campaigns
  • Key Metrics and Analytics Tools
Case Studies and Tools
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Designing and Building a Web Presence

Learn how to design conversion-focused websites with strong UX and SEO fundamentals.

Topics covered
  • Web Presence Strategy and Platforms
  • Web Design Types and Information Architecture
  • SEO Elements in Design and Content
  • UX Principles and Navigation Planning
  • Visual Design and Brand Aesthetics
Case Studies and Tools
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Social Media Marketing

Master strategies for social growth, paid ads, ROI tracking, and influencer marketing.

Topics covered
  • Social Media Strategy Development
  • Paid Advertising Across Platforms
  • Influencer & Short-form Content Marketing
  • Social Media Listening & Engagement
  • ROI Measurement and Campaign Analysis
Case Studies and Tools
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Content Marketing

Craft high-quality, SEO-focused content to educate, engage, and convert your audience.

Topics covered
  • Creating a Strategic Content Plan
  • Multi-format Content Creation (Blogs, Videos, Reels)
  • SEO Content and Topic Clustering
  • Content Distribution and Promotion
  • Managing Content Teams & Ethics
Case Studies and Tools
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Search Engine Optimization (SEO)

Learn how to get your website to rank higher with technical, content, and local SEO strategies.

Topics covered
  • Keyword Strategy and Planning
  • Content and Technical SEO Audits
  • Domain Authority & Link Building
  • Video, Voice & Vernacular SEO
  • SEO Performance Tracking Tools
Case Studies and Tools
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Search Engine Marketing (SEM)

Create, manage, and optimize Google Ads campaigns with precision and measurable results.

Topics covered
  • Google Ads Account & Campaign Setup
  • Ad Scheduling, Targeting & Bidding
  • Ad Copywriting & Extensions
  • Conversion Tracking & Attribution
  • Key Metrics and Campaign Optimisation
Case Studies and Tools
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Display Advertising

Build visually engaging ad creatives and manage performance-driven display ad campaigns.

Topics covered
  • Creative Strategy & Ad Formats
  • Audience Targeting and Retargeting
  • Media Buying and Programmatic Ads
  • Measuring Display Campaign Success
  • Tools for Display Campaign Management
Case Studies and Tools
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Email Marketing

Build effective email campaigns with list segmentation, automation, and performance tracking.

Topics covered
  • Email Strategy and Goal Setting
  • Building and Segmenting Lists
  • Drip Campaigns and Lead Nurturing
  • Email Design, Copy & Delivery Optimisation
  • Performance Tracking and A/B Testing
Case Studies and Tools
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Content Creation with Gen AI

Leverage AI tools to generate high-quality text, audio, video, and images with speed and scale.

Topics covered
  • AI Tools for Text, Video, Audio, Images
  • Workflow for Generative Content
  • Ethics in AI Content Creation
  • Intellectual Property & Copyright Issues
  • AI-Powered Editing and Optimization
Case Studies and Tools
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Personalisation & Prompt Engineering (AI)

Use Gen AI to personalize marketing campaigns with precision using advanced prompt techniques.

Topics covered
  • Gen AI Basics and Marketing Use Cases
  • Building Personalized Campaigns
  • Prompt Crafting for Text/Image/Video
  • AI Content Testing & Optimisation
  • Data-driven Personalisation in Campaigns
Case Studies and Tools
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Web & Campaign Analytics

Track user behavior and campaign success using Google Analytics and Looker Studio.

Topics covered
  • GA4 Setup and User Tracking
  • Sessions, Events, Funnels Explained
  • Reporting and Dashboarding in GA4
  • Funnel & Path Exploration in GA4
  • Looker Studio for Visual Reporting
Case Studies and Tools
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How to Be a Freelancer

Build a successful freelance career with personal branding and client acquisition strategies.

Topics covered
  • Finding Your Niche and Building Portfolio
  • Personal Branding and Positioning
  • Outreach and Client Communication
  • Tools for Freelancers
  • Managing Projects and Pricing
Case Studies and Tools
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Domain-Specific Interview Prep

Ace your digital marketing interviews with tailored question sets across every skill.

Topics covered
  • SEO and SEM Interview Prep
  • Social Media Strategy & Ads
  • Content and Email Marketing
  • Data & Analytics-Based Questions
  • Personal Branding & Freelancing
Case Studies and Tools
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Download Full Course Brochure

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Digital Marketing Tools You’ll Master in Our Advanced Certified Course

Gain practical skills with top AI tools in our digital marketing course — boost your career with real-world experience.

Tools and Technologies

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Why Choose TICE for Digital Marketing Training

Turn your potential into performance with practical learning, expert mentoring, and career-driven outcomes.

  • Industry-led training, not just theory

  • Job-ready modules aligned with real roles

  • Career support with placement assistance

  • Regular doubt-clearing and mentor check-ins

  • Flexible EMI options for accessible learning

  • 100% live sessions — no pre-recorded videos

  • Real-world industry projects from Arobit

Your Placement Journey at TICE

At TICE, your career is our focus. Our dedicated placement team ensures you are not just course-ready, but fully prepared to step into real-world opportunities with confidence.

  • ✅ 100% Job Assistance
  • 💼 Real Client Projects
  • 🌐 Industry-Relevant Skills
  • Complete the course and clear your assessment
  • Build your resume with expert guidance
  • Attend mock interviews with feedback
  • Earn bonus certifications for your profile
  • Register on the TICE job portal platform
  • Apply to verified job and internship posts
  • Appear for interviews scheduled by us
  • Gain real exposure and secure your role
  • Stay connected through lifetime support
Block your seat!

Talk to your career advisor to discuss your career goals

Schedule Callback

Over the Years, Our Students Have Been Placed by the Best Marketing and Advertising Agencies

Meet Alumni Who Showed Their Trust on TICE and Transformed into

Industry Experts

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Dwaipayan Haldar

2021-10-18
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Law Student to Social Media Analyst

Social Media Analyst, Okay Call Centre TICE’s social media course was a game-changer for me. I learned about analytics, strategy, and trends, which set me apart in the job market. The placement assistance was incredibly helpful, and now I’m thriving as a Social Media Analyst at Okay Call Centre

Read more
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Puja Gupta

2020-01-18
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BA Honours to Web Developer

Web Developer, Drugzone TICE equipped me with the skills and confidence to enter the field of web development. The hands-on projects and guidance from industry experts helped me secure a position as a Web Developer. I’m thankful for the support and placement assistance I received from the institute!

Read more
Abhijeet Paul

Abhijit Pal

2024-01-04
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From Customer Service to PPC Ads Expert

PPC Specialist, Godrej Properties I owe my current role to the training and placement support at TICE. Learning PPC strategy and hands-on campaign management made all the difference. Their job assistance opened doors for me, and now I’m working with a fantastic team at Godrej Properties.

Read more
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Ashim Ghosh

2024-03-18
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Hotel Management Graduate to PPC Specialist

Performance Marketer, Websys Learning at TICE was an eye-opener! The curriculum covered everything I needed to excel in digital marketing. With the help of the placement team, I got hired as a Performance Marketer at Websys. This experience has been invaluable.

Read more
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Sneha Roy

2023-11-20
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Psychology Major Turned Influencer Manager

Influencer Marketing Manager, 49 Web Street The Institute of Career Excellence’s training helped me specialize in influencer marketing and develop strategies that drive engagement. The hands-on projects and expert mentorship equipped me with the skills needed to land my role as an Influencer Marketing Manager. Their placement assistance was exceptional!

Read more
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Dwaipayan Haldar

2022-06-25
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Law Student to Social Media Analyst

I am learning digital marketing at KDMI. It's been 3 months. Teachers are very friendly, easy to communicate with — overall good experience. You will learn new things and some business strategies through social media. I would love to suggest you guys more for their friendly nature and amazing teaching skills.

Read more
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Bhaskar Das

2022-05-15
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Government Aspirant Turned Digital Marketing Pro

SEO Analyst, Unified Council Thanks to The Institute of Career Excellence, I gained in-depth SEO knowledge and practical experience that made me job-ready. The institute’s placement team helped me land my first job as an SEO Analyst. Their support and real-world insights truly prepared me for the challenges in the industry.

Read more
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Suparna Mahato

2022-08-15
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Ex-Banker to Content Creator

Content Strategist, TA Solutions The training at TICE was practical and up-to-date with industry standards. My instructors went above and beyond to help me understand content strategy, which played a big role in getting my job at TA Solutions. I highly recommend TICE for anyone wanting a career in digital marketing.

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How TICE Has Helped People to Get Dream Job with Guaranteed Placement?

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IT training institute in Kolkata - TiceIndia
13+

Years of Experience

best it training institute in Kolkata - TiceIndia

Transforming Careers Through Industry Training Programs

TICE (The Institute of Career Excellence), powered by Arobit Business Solutions Pvt. Ltd., bridges the gap between academia and corporate expectations. Our industry-specific programs, tailored to market demands, equip individuals with practical skills for successful careers across various sectors.

job oriented courses in kolkata - TiceIndia
  • Emphasis on practical skill building
  • Career-centric learning approach
  • Trainings conducted by industry practitioners
  • Digitally equipped classroom
  • Assured placement assistance
  • Community-based learning

Short-Term Digital Marketing Courses

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Digital Ads Management Course

  • Duration :

    3 Months

  • Session :

    Theory & Practical 2:1

  • Weekly :

    2 Classes

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Social Media Marketing Course

  • Duration :

    3 Months

  • Session :

    Theory & Practical 2:1

  • Weekly :

    2 Classes

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Search Engine Optimization Course

  • Duration :

    3 Months

  • Session :

    Theory & Practical 2:1

  • Weekly :

    2 Classes

Identify the Ideal Digital Marketing Job Role Based on Your StrengthsBegin Your Journey to the Ideal Digital Marketing Career with Confidence

Management

  • Digital Marketing Manager
  • Digital Marketing Project Manager
  • Chief Marketing Officer
  • Marketing Operations Manager

Strategy and Analytics

  • Digital Marketing Strategist
  • Market Research Analyst
  • Marketing Data Analyst
  • Business Intelligence Specialist

Content Creation

  • Content Writer
  • Content Marketer
  • Content Manager
  • Video Content Creator

Social Media

  • Social Media Manager
  • Community Manager
  • Social Media Strategist
  • Influencer Marketing Specialist

Advertising

  • PPC Specialist
  • Email Marketer
  • Meta Media Buyer
  • Performance Marketing Executive

Marketing Operations Support

  • Digital Marketing Executive
  • Digital Marketing Team Lead
  • Marketing Coordinator
  • Assistant Digital Marketing Manager

Get Industry-Recognized Digital Marketing Certification from the Best Institute in Kolkata

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By the end of the course, you will

  • Run real-world digital campaigns
  • Build a personal portfolio of live projects
  • Confidently pitch, plan, and manage brand campaigns
  • Understand what works in the Indian digital market
  • Crack internships and jobs with placement support

Your Questions Answered: Course FAQs

Clear and Concise Answers to Your Most Common Course Questions